iVin
An AI assistant that uses the car's record to answer coverage questions and carry the conversation into service booking.
Vinsyt · Consumer mobile app · 2022 to 2026 · In production
Read the case study Consumer mobile app
Work
Eight projects, five of them one platform
Five projects come from my work at Vinsyt, where I have designed across the same product ecosystem since 2022. Together they cover the consumer app, owner web experience, communications, referral program, and the design system underneath them.
The remaining three are independent concepts where I chose the problem and developed the product direction myself.
At Vinsyt
Four surfaces and the system underneath them, all built on one vehicle record at Vinsyt, the software a car dealership runs its aftercare on.
The Owner Web App
A concept redesign that brings the vehicle record, AI assistance, and service booking together in the browser. No app download required.
Vinsyt · Responsive web app · 2025 to 2026 · Concept redesign
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The Lifecycle Engine
Reminders across 20 mileage milestones and three channels, with rules for what to send, what needs confirming, and when to stay quiet.
Vinsyt · Email, SMS and push · 2024 to 2026 · In production
Read the case study Email, SMS and push
The Referral Program
One configurable messaging system for eight dealership offers from the first invitation to sharing and reward redemption.
Vinsyt · Email, SMS and UX writing · 2026 · In production
Read the case study Email, SMS and UX writing
One platform, four surfaces
Shared components and theme rules for the apps and their messages, so a new dealership changes the branding, not the product structure.
Vinsyt · Design system · 2024 to 2026 · In production
Read the case study Design system
On my own
Projects I started myself, outside the day job, where I chose the problem and developed the product direction.
SignalLoop
A concept built around SMS that turns customer feedback into a manager’s next action. Review invitations stay separate from service recovery.
Independent concept
Read the case study SMS concept
ShopSmartAutos
An AI shopping concept that turns everyday needs into preferences a shopper can check before comparing cars and contacting a dealer.
Independent concept · AI shopping concept
Read the case study AI shopping concept
Catch
A smaller list from a group chat you still need to follow.
Independent concept · Group chat concept
Read the case study Group chat concept
Open to product design and UX/UI roles with room to shape both the product and the experience
Email is the fastest way to reach me.
fernando.catter@gmail.com